Delivering the right data, information, insights and wisdom at the right time to the right person in the right format is how Business Intelligence can be defined. However, many organizations struggle with this, due to the mostly simplistic approach that everything boils down to reporting.
Standard reports are the most common way of supporting decision-making while Balanced Scorecards, dashboards, multidimensional analysis (OLAP) and analytics are mostly less understood causing them to be used far less than one would expect.
Decision-making needs a tailored support for different people and for different kinds of decisions. Depending on the hierarchical position of the recipient of the information, the timing and the degree of aggregation also vary greatly. A better understanding of the current use of information allows for a better tuning and optimization of the available tools, visualizations and analytics for the right person at the right time.