A perpetual expansion of markets is believed by nobody. Sooner or later organizations bump into their limiting factors and are forced to adapt in order to survive. Companies are far worse living systems than animals and plants. Of the companies that were among the top 100 at the end of last century, the vast majority no longer exists ten years later.
Strategies that seek long-term sustainability should have business and controlling models that are not so naive that they hope for continuous exponential or linear and growth. There is a need for more equilibrium in our way of looking at numbers. A combination of System Thinking and Performance Management can bring more realism and reduce opportunity costs due to wrong decisions.
Systemic Performance Management pays more attention to the balancing metrics of performance and takes into account that patience is sometimes needed and that correlation does not really imply causality.